In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other facts about modern-day B2B marketing. We discuss how the purchasing journey is currently completely fragmented as well as the way that neighborhood structure can assist marketers take back control of the exploration … Read More

Mark Donnigan: It's going excellent, Ben. I am so pleased to be below on your program.Especially provided the value as well as the seriousness of the subject we're going to be taking on over the training course of this conversation too, which is one that I believe is actually under-discussed. One that could if not raise some brows, yet could get yo… Read More